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Founded in 2007 Primary Arms Optics provide quality optics, competitive pricing and world class customer service. One of the corner stones of the PA brand is Quality Assurance, something Primary Arms takes to the extreme. Unlike many manufacturers who "spot check" their optics, every product to bare the PA Optics name is individually check by hand at their Houston facility before it's released for sale. With most of the range baring a lifetime guarantee, it is safe to say that Primary Arms are confident in their ability to produce an accurate reliable optic at an attainable price. Not ones to follow the crowd, the team at Primary Arms have developed some of the worlds most sophisticated reticles to extend the effective distance of their rifle scopes. This range of ACSS reticles combine proven technologies and advanced ballistic designs into one easy to use system that is fast, instinctive and easy to learn. Built for tactical, hunting and target applications...there is an affordable Primary Arms Optic for every form of shooting.